Good Samaritan is launching a new logo for its Samaritan Center Behavioral Health Services.
GSH says the new logo is set up to encompass the same look as the Good Samaritan logo with the stylized “S” intertwined with the historical three towers representing the Columbian Towers; however, it brings Samaritan Center up to the main stage.
The hospital’s relationship is maintained with the addition of “A Division of Good Samaritan” at the bottom of the logo.
Good Samaritan rebranded in 2015, and since then the Samaritan Center has rolled into the Good Samaritan logo as a service line identifier.
GSH says the change was needed due to the tremendous growth in Samaritan Center programs.
With the increased need for behavioral health services in the region, Good Samaritan hopes the new Samaritan Center branding will help patients identify its behavioral health services easier.
